Business Fundamentals

Stand Out

The McIntire Business Institute's Certificate in Business Fundamentals is an intensive, high-value program with a world-class curriculum that is crafted to provide people with foundational knowledge in four key areas of business.

People looking to supplement their education or professionals pivoting to a business career will grasp a broad understanding of accounting, marketing, management and finance.

Learning Never Stops

Emerge with a new depth of business insight that positions you for success, sets you apart from colleagues, and places you a step above others for career advancement. The return on investing in yourself will last for years. Courses, taught by top-ranked University of Virginia’s McIntire School of Commerce faculty, cover topics including:

  • Reading and analyzing annual reports
  • Building financial statements
  • Financial statement analysis
  • Capital budgeting
  • Entrepreneurship
  • Business strategies and value propositions
  • Competitive positioning
  • Market segmentation
  • Pricing strategy
  • Integrated marketing communications

Formats that fit your life

  • Fundamentals Program: Meets on campus once a week and is a popular choice for UVA students and returning professionals
  • Summer Residential Program: Offered mid-May to late June in Charlottesville, with approximately 100 students from colleges and universities around the world.
  • Online Program: A 13- to 15-week accelerated program ideal for students, recent grads, and working professionals unable to attend in-classroom sessions.

The Summer 2019 Sessions Begin in May

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